Web Analytics
Traffic, conversions & experience
For websites, H5 pages, web apps and single-page apps — generally available. One fmeng.js tag collects pageviews, time on page, scroll depth, performance, errors and outbound/download clicks; dashboards cover sources, pages, visitors, conversions, funnels, user paths and click heatmaps.
Platforms
Websites & landing pagesH5 campaignsWeb apps / admin panelsVue / React SPAs
Capabilities
What Web Analytics does
Traffic overviewPageviews, visitors, visits, IPs, bounce rate, average visit duration and pages per visit — compare with the previous period or last year and annotate the trend.
Sources & campaignsChannel, referrer, search engine and UTM source / medium / campaign, attributed to the first touch of each visit.
Pages & audienceBounce rate, exit rate, time on page and scroll depth per page, entry and exit pages; location, device, browser and new vs. returning.
Events, goals & funnelsCustom events and properties via fmeng.track; conversion rates for page and event goals by channel; step-by-step funnel drop-off.
User paths & heatmapsFollow how visits move between pages; enable data-clicks to see click positions and top elements.
Performance & errorsReal-user P75 and ratings for LCP, FCP, INP, CLS and TTFB; JS errors grouped with stack traces and impact.
Metrics
How the core metrics are defined
These definitions apply to Web Analytics only. Mini programs and apps use their own events and metrics — Web PV, referrer and bounce rate are never reused there.
Get started
Up and running in three steps
01Add a siteEnter your site name and domain in the console to get its own SITE_KEY.
02Install fmeng.jsPut one <script> before </head> on every page; SPA route changes are tracked automatically.
03Verify and exploreCheck the installation in Site settings → Tracking code, then watch the data arrive on the dashboard.
FAQ